eÿeka's Community Blog

In the United States, fast-food giant McDonald’s is a very well-known and well-loved brand that does everything to bring to life its vision: “Making delicious feel-good moments easy for everyone”. Because McDonald’s team understood how important the presence of a value menu is for its consumers, the brand decided to launch the Dollar $1-$2-$3 Menu in January 2017.

Currently, the Dollar Menu $1-$2-$3 (“D123”) is not doing everything that McDonald’s had hoped for, which does not help the brand or individual stores grow. And this is where you step in!

Today, McDonald’s needs you to evolve this menu and find a way forward to make it work well for everyone: the customers and the brand. Help McDonald’s to identify ways to evolve and reinvent the value menu by going beyond strictly low-price points.

Join now!

Jury's Prize

1. 1,000€
2. 750€
3. 500€

Participate before December, 16th, 23:59 UTC.

Good Luck!

eYeka team

Hi dear eYeka creators!

This month, we want to share with you the story of Asunción, better-known under the name of asunvm. Asunción is from La Linea, Spain, and she joined our community 4 years ago. She is one of our more generous creator... read more about her below!

Tell us a bit more about yourself (what have you done/worked/studied, where do you live, what do you like most about your country/city, what characterizes you the most and anything you feel comfortable sharing) …

I am a teacher in Spain. In my free time I love taking part in creative competitions. I enjoy drawing and photography. Mix both activities is really nice for me.

How did you find out about eYeka?

On Internet. At the moment, I participate in EYEKA competitions and in other websites around all the world.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

Firstly, the competition must sound fun to me. I always work on paper. I love drawing. I prepare some pictures with different ideas and then I develop them on my computer. I look for inspiration, above all, reading information related to competitions on Internet. That is really enjoyable. You learn multiple new things. I am very fond of new technologies.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

I do not feel upset, I am ok. No problem at all. The goal is to do your best and share ideas. Learning is the objective.

We know that you use your prizes to make donations to UNICEF. This is such a generous and lovely gesture! Can you tell us more about it?

I feel really happy when I win a prize because UNICEF is going to do the best use of it.

Apart from UNICEF donations, do you have another dream you would like to reach with the prizes you will win/have won?

Not really. I take part in competitions to have fun. I really enjoy doing it. Donate my prizes to UNICEF gives me double happiness.

If you had to describe eYeka in 3 words, what would they be?

Fun, exciting and worldwide.

Finally, is there anything you would like to share with our creators (secret, tip…)?

Yes, my main advise: enjoy your contests and try to do your best. Read and learn day after day. Observe around you. Simple things are always great.

Thank you EYEKA for being part of me!

When laundry detergents were first introduced at the beginning of the 20^th century, the focus was all on keeping colours bright and washing whites whiter than white. More recently, we’ve seen many laundry product innovations, such as tablets and capsules, that focus on making the laundry more convenient.

Today more and more people take a more responsible approach when it comes to choosing laundry products, because of the amount of water needed and their impact on the environment. Many people are more aware about the harmful effect of chemicals on their health and well-being in general. They chose eco-friendly products and solutions that leverage the power of nature.

Our sponsor, a global consumer goods brand, would like you to think about how these trends (Sustainability, Super Nature and Wellness) will change laundry products between now and 2030.

Create a completely new, sustainable fabric care solution based on the latest trends that people will love.

Participate!

Jury's Prize

1. 3,000€
2. 1,500€
3. 750€
4. 500€
5. 1,500€
6. 750€
7. 500€

Gartner is a leading research & advisory company that provides business leaders advice, insights and tools to make the right business decisions for their company. 

In theory, such decisions should be data-driven, and the corporate world buys many services like Gartner, for this reason. To this end, Gartner provides data services to companies that gives leaders insights into a company’s customers, competitors, product performance, market trends, hiring trends, and similar intelligence. But, in practice many tech industry business leaders rely too much on their gut, or on costly or slow consulting services. 

Can you help Gartner find a new way to ‘package’ their data services for tech industry leaders who want to keep an informed eye on the business?

Join now!

Jury's Prize

1. 3,000€
2. 1,000€
3. 500€

Participate before DEC 23, 23:59 UTC!

Good Luck,

eYeka team

Keeping a baby safe, warm and nourished is on top of mom’s list. Skin hygiene is just as important. Skin of a baby is very delicate and extra-sensitive. Chemicals, detergents, fabrics can cause skin irritation, dryness and rashes.  

Our sponsor, a leading brand of moms and baby products, invites you to invent new quick hygiene solutions that will help future mom to take care of her baby all by herself and without using a lot of water. We need your creative thinking here to disrupt this category! Can you help?

Invent an innovative quick hygiene solution to help moms take care of their babies without using a lot of water.

Jury's Prize

1. 1,000€
2. 750€
3. 500€

Participate before December 16th, 2018! 

Good luck!