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Покажите мамам из поколения миллениалов, что не стоит ограничивать возможности детей, навешивая на них «ярлыки»!

By Ekaterina Pashina on 01 августа 2019, 15:27 Call for entries 0

Show millennial mums that no label should limit their kids from seizing opportunities!

По сей день в Малайзии традиции играют немаловажную роль в жизни семьи. Новое поколение, выросшее в эпоху цифровых технологий, уже отличается современным и прогрессивным складом ума. Перед мамами из поколения миллениалов появляется возможность воспитать своего первенца с современными взглядами на мир, не забывая о традиционных семейных ценностях.

Мамы из поколения миллениалов хотят, чтобы их дети были успешными. Они считают своего ребенка особенным, и при правильном сочетании упорного труда, возможностей и удачи он сможет превзойти самого себя. Однако новоиспеченные мамы, постоянно экспериментирующие с методами воспитания, порой сомневаются в том, как им следует поступать. Проблема заключается в том, что успех и достижения в том смысле, который принят в обществе, обуславливаются множеством устоев, которые порой могут мешать детям реализовывать потенциал.

Dugro, знаменитый в Малайзии бренд детских молочных продуктов, считает, что каждый ребенок уникален и способен добиться успеха самостоятельно. Нам нужны ваши творческие идеи, чтобы создать кампанию, способную устранить навешиваемые на детей «ярлыки» и убедить мам в том, что их дети могут превзойти самих себя. Помогите нам раскрыть потенциал каждого малазийского ребенка, продемонстрировав с помощью плаката, что нельзя ставить их в рамки, навязываемые «ярлыками»!

Присоединиться к конкурсу! 

Приз жюри

  1. 1 000€
  2. 750€
  3. 500€

Работы принимаются до 01 сентября 2019, 23:59 UTC! 

Желаем удачи! 

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Invent a revolutionary teething solution that will sooth babies and provide some peace to their tired moms!

By Mikhail Kachakhidze on 05 июля 2019, 12:09 Call for entries 0

Invent a revolutionary teething solution that will sooth babies and provide some peace to their tired moms!

The appearance of the first teeth is a happy milestone in the life of a baby and his parents. Babies usually develop teeth between 4 and 24 months. Unfortunately, this time is often associated with a lot of discomfort and stress that babies experience, which of course affects their mood and sleep cycles, and can be quite exhausting for both kids and parents.

There are a lot of teething solutions that exist on the market and normally it is a no brainer for parents to buy a few – they usually go for the ones they find cute, or those that friends around them are using. Besides the primary benefit of easing the discomfort, some teething toys today can provide extra benefits for a baby’s development.

Our sponsor, a leading brand of products for moms and babies, believes that teethers could bring even more value to both parents and babies and it wants your help to re-invent this category. Can you help?

WOW us with a revolutionary oral care solution that will calm and entertain babies during the teeth-growing period while giving peace of mind to the exhausted moms. 

Join the contest now!

Jury's Prize

  1. 1,250€
  2. 750€
  3. 500€

Entries will be accepted till July 21, 2019 23:59 UTC! 

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Amazing new coffee experiences

By Pauline Gaudillat on 04 июля 2019, 12:31 Call for entries 0

Create a truly innovative sales concept and consumer experience for Ready-to-Drink coffees!

*”RTD coffee” refers to all packaged (canned, bottled, etc.) liquid coffee designed to be consumed when opened without additional steps. Take-out coffee from cafes or coffeehouses is not included.

All across the globe, people love their coffee. Whether it is early in the day during their breakfast, consumed on the go or as part of an afternoon break at the office, this treasured revitalizing drink helps people relax, curb their hunger, stay alert, or just have something to drink during the day. … There is always a good occasion to drink coffee!

Today, our sponsor, one of the most popular RTD coffee brands, needs your help. The brand has a competitive product offer in terms of taste, quality and value, but it needs some genuine innovation. The brand needs you to find innovative and new ways to buy and experience RTD coffee!

Join now!

Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

Share your idea before JULY 18th, 23:59 UTC.

Good Luck!

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Meet our creators of the month - Vira and Nadia!

By Pauline Gaudillat on 02 июля 2019, 12:00 Featured Authors 0

This week, we are happy to present you not one but two creators: Nadia (nadinevash) and Vira (veravashtext)! These twin sisters are very active on eyeka, and together, they have won almost 10 prizes. That’s awesome! When we asked them about their favorite quote, here is what they answered: “We are our choices”, from Jean-Paul Sartre. And that says a lot about them! But surely not enough, so let’s read more about them.

Tell us a bit more about yourself.
We’re twin sisters, both 18 years old. As for now, we live in Ukraine and study at the University here. For a major, we chose Advertising and Public Relations - needless to say, our creative experience on eyeka has heavily contributed to this decision.

While most young people that pursue advertising consider joining agencies or in-house departments, the business side of advertising is not as appealing to us. For us advertising is, to begin with, a mean of storytelling. We feel that ads could be similarly creative and impactful as movies are - yet, their creative value is often neglected among companies.

Our yet biggest ambition is to start a production agency capable of taking on small-scale and large-scale projects - ads, movie production, music videos. The experience of presenting ideas, writing scripts, and laying out storyboards we get on eyeka is priceless to such an extent that we often consider the platform our second university.

How did you find out about eyeka?
In 2016, we were looking for creative contests for advertisers, writers, and filmmakers. eyeka immediately stood out with its friendliness and freedom. Firstly, we were in it mostly for portfolio and money rewards, so, naturally, we picked a contest with the highest budget in pursuit of these goals. We gathered a creative team from our classmates (they were kind enough to wake up at 4 AM and go shoot a horrible script with us). The idea of a video was bad, so we never uploaded it - but it was fun.

After that, we put our eyeka participation on hold, and came back a year later, in 2017. At that point, we already knew that we want to pursue scriptwriting, creating concepts and scripts for advertising. So, eyeka, again, was a perfect playground. We uploaded our first entry, and while the original concept of that entry still seems great, the visuals were horrible. Of course, we didn’t win.

However, we got luckier with our second contest and got a second prize (it’s still remembered as one of the best days of our creative life). When your work receives recognition, you get a strong motivation to continue. Later, we started exploring product design - and it turned out to be very rewarding as well.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration? How is a creative process with a twin sister?
We have often struggled to create a ‘winning entry algorithm’ on eyeka - a set of rules that should help us estimate the entry’s shot at winning. Long story short, we failed. At first, it was even discouraging to not be able to predict what type of entry will win the next contest. Then, we realized the lack of strict rules gives us the freedom to explore as many thought currents as possible.

We usually read all briefs in the categories of ‘Creative Writing’ - we’re yet to master design, and the community has a strong pool of designers with whom it’d be unreasonable to compete. Then, no matter if we ‘feel’ the brief or not, we do quick research on market trends. Then close the laptop and wander off to watch an episode of a favorite TV show absentmindedly thinking about the idea.

A few hours later (possibly, the next day), we run a quick brainstorming session writing all ideas down in the mobile notepad. We have no idea how other creators manage to define the worth of an idea - we prioritize them by the amount of time and effort needed for execution - start with those that are straightforward and well-outlined leaving more complex and challenging ones for later.

We always upload 3-4 entries per contest exploring various facets of the brief. For the contest on Elderly Mobility solutions, we uploaded over 5 entries that would be both small-scale and large scale, governmentally backed or local. Seeing how we got the second prize for one of those entries, exploring the brief from different angles has become our permanent strategy.

We’re not too disciplined when it comes to uploading new entries - in fact, last-minute uploads are certainly in our book. None of our last-minute entries have won - that’s why taking your time and uploading with a head start is a way, way better approach.

Duffer Brothers, the executive producers of Stranger Things and screenwriters, talked at a great length about how working with a twin feels - and we relate so much. In particular, they said that it’s a great pleasure to work with a sibling because you can shut down each other’s ideas in the worst fashion ever - and still work together. But we also understand each other’s idea without saying and often arrive at the same concept simultaneously - this looks like some advanced telepathy to others.

But it’s pretty cool because each of us can count on someone with the same creative vision, yet the perspective will still be somewhat different. Playing the devil’s advocate when nitpicking each other’s ideas is also pretty helpful since it leads to a more detailed understanding of the concept.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?
The answer is simple: we really don’t. We doubt ourselves a lot - especially lately we had a bunch of entries that we never uploaded because we felt like they don’t adhere to our inner standards. That’s, actually, a terrible practice because creators hardly can evaluate their work properly at the moment (you need time and perspective).

But yeah, self-doubt is our worst enemy and it never really goes away. So, if the entry is rejected, we can be obsessing over it for a while, especially if we thought it to have winning potential. If it doesn’t win, we don’t feel that sad. The thing is, there is no entitlement about winning - each time when we get a prize or reward, we are genuinely surprised and humbled. There are just so many amazing creators on the platform that the idea of someone choosing our entry feels like an enormous privilege.

The first thing we do is check the entries of those who won in a feedback circle and understand how it adheres to the brief. However, it’s not the best idea to try to understand these things rationally. eyeka is always full of surprises, although quality and originality almost constantly play the key role. 

What would you like to achieve (or have already achieved) with the prizes you will win/have won?
We save our prizes and occasionally travel. We don’t have a clear idea of what we would want to pursue - there are a lot of possibilities, opened for evaluation. So, until we figure out our next moves, we prefer to save all the prizes. This way, we will be able to invest them into a meaningful project - once we decide what that project would be.

If you had to describe eyeka in 3 words, what would they be?
Learning, enthusiasm, support

Finally, is there anything you would like to share with our creators (secret, tip…)?
Don’t be so harsh on procrastination. People are always urged to be productive but for creative ones, procrastination is often a fuel. A lot of our creative ideas were driven by TV shows, music, anime. Don’t obsess about always being efficient (we tend to do that a lot) - just chill. Also, make your work process as pleasant as possible. While we work, we listen to anime soundtracks (Death Note, Naruto, Madoka Magica), turn on Youtube videos and listen to them as podcasts. Just find your own habit that would turn work into play for you. This way, even if you fail, at least you had some fun.

And don’t doubt yourself. Be confident about your choices, even if everyone else is not.

Thank you so much Vira & Nadia!

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SeeMe Beauty - seriously fun skincare for the '80s girls!

By Mikhail Kachakhidze on 28 июня 2019, 13:46 Call for entries 0

Engage and seriously entertain 80s Girls with content that will make it impossible for them to scroll on by without checking out SeeMe BeautyWhen it comes to anti-aging cosmetics it is all the same – creams and serums that claim to turn back time for women and ‘erase’ all the wrinkles from their skin. You have all seen this advertising – a young woman in her 20s of 30s with flawless skin using an anti-aging ‘miracle’ product. Women in their 40s and 50s who have more experienced skin, feel invisible to skin care brands and beauty companies. They feel like beauty products are created for a younger audience to help them prevent aging or for older consumers who want to take dramatic steps to look younger. However, many of these women want skin that looks healthy, hydrated and vibrant, but don’t expect to look like they are 20 years old again.

Some brands have started to include more mature women in their advertising, but SeeMe Beauty is different. This is the brand that SEEs women with experienced skin who don’t consider themselves to be old. SeeMe Beauty is MADE by and for women who grew up in the 80s. And just like this legendary decade, the brand itself is Unapologetic, Seriously Fun and Rebellious

eÿeka community members are among the first to witness the launch of this new brand (the website goes live on 8th July) and now SeeMe Beauty needs your help to communicate its story in a creative and fresh way to engage ‘80s Girls. The best ideas will be used for social media campaigns and the brand’s website! Are you up for the challenge? Then turn on the ‘80s playlist and let’s have some serious fun!

In an engaging and fun poster, show ‘80s Girls that SeeMe Beauty is the new skin care brand created specifically for them, and that they can’t live without it!

Format: Poster with a headline, answers to the questions

Join the contest now!

Jury's Prize

  1. 3,000€
  2. 2,000€
  3. 1,000€
  4. 500€
  5. 500€

Participate before July 14, 2019 23:59 UTC

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